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About i~design

By 2021, half the adult population in the UK will be over 50 years old. Ageing populations are known to exhibit an increasing divergence in physical capabilities: in general, the population becomes less capable. At the same time, the products that we use everyday seem to become ever more complex.

Whether this apparent trend is true or not, it is evident that products make demands of their users. The vision of the i~design group is to embed inclusive design thinking in the UK design and retail community, thus enabling the design of more inclusive products.

Primary outputs from the i~design consortium include the inclusive design toolkit ( and the Designing With People website (

Professor John Clarkson, Director of i~design

John is Professor of Engineering Design at the University of Cambridge.

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